35 ways to make an ad

A visual playground of advertising films exploring how different visual languages, materials and storytelling approaches can turn a product into a memorable story.

  • 35 films
  • 30 visual styles
  • One creative playground
See the work

Same brief, a different medium each time

Each film here is an advertising idea translated into its own visual language, from stitched thread and carved wood to pixel art, stained glass and 90s anime.

The medium is chosen to carry the story, not decorate it. The embroidered tapestry ad is literally stitched into being; the time-management ad is a satirical paper factory of wasted minutes.

AI is the production medium. Creative direction is the work.

The 30 styles

Tap a style to jump to its film.

The work

Experiments

Spec concepts for real brands, made for practice. Not commissioned work.

The medium changes.
The story still matters.

Every film started with the same question: what does this product mean to someone, and which visual language says it best? Thread for patience, wood for belonging, pixels for play, glass for sound.

+10 More films: miniature worlds A separate series of 10 spec ads where a product's box or case opens into a tiny world, for brands like Rolex, Leica, Montblanc and Patagonia. Open the miniature ads portfolio

Chitrangada Mishra

AI-native growth marketer and creative director

The style

    The story

    Creative idea